Council Bluffs is a place of bold opportunity, where unlimited ideas can come to life, community connects and development is happening.

The 712 Initiative is actively improving quality of life in Council Bluffs — from how we live, work, play and move to how we grow. Building on our community’s strengths, we’re driving vitality and growth, creating a stronger sense of place and fostering a healthy, thriving and active environment.

Our Story

The 712 Initiative grew out of a rising need for an organization that could identify and leverage opportunities around development and quality of life in Council Bluffs.

In 2016, Bluffs Downtown, Pottawattamie County Development Corporation and Live Well Council Bluffs joined forces to form this powerful collaboration — aligning common goals and pooling resources as a single entity.

Community. Opportunity. Vision.

It is our goal to attract and maintain an engaged and diverse population that will enhance our economic, health and cultural vitality and will continue to grow pride in this unique city.

We focus on areas of immediate opportunity and potential impact, working together to ensure a vibrant, active and healthy future for our community.

Read our
Strategic Plan

Bring The Party To Your Block!

The 712 Initiative has created a fun and FREE addition to the your summer festivities in Council Bluffs: The all-new Neighborhood Block Party Trailer. This portable party includes everything you need to provide an entertainment space for your neighborhood.  Click the registration link and schedule your neighborhood block party today!

Free to neighborhoods ($50 refundable deposit), the Neighborhood Block Party Trailer will provide you and your neighbors with: 4 street barricades; 8 tables; 30+ chairs; 2 chest coolers; 2 water coolers; a sound system; yard games & MORE.

Schedule your neighborhood block party today!

Reserve Now

Contact Us

The 712 Initiative
1228 South Main Street
Council Bluffs, IA 51503

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For information about our events and programs, email

Our Staff

Sheryl Garst

Chief Executive Officer


Jeffery M. Snow

Director of Programming & Events


Turner Morgan

Neighborhood Coordinator


Rachel Kent

Marketing & PR Coordinator


M: 402.290.6464

Our Board of Directors

Mike Alford


Pinnacle Bank

Scott Belt

Pottawattamie County

Kristen Blum


CHI Health Mercy Hospital

Kelly Carman

Senior Electrical Engineer

Olsson Associates

Jennifer Fletcher

Program Director - Wound Center

Jennie Edmundson Hospital

Rick Guill


Farmers Insurance Agency

Tom Hanafan


City of Council Bluffs

Chad Hannan

Supply Chain Manager

Complete Nutrition

Matthew Henkes

Vice President of Grants and Initiatives

Iowa West Foundation

Carol Horner


Synchronicity Consulting

Matt Johnson


Barley's Bar

Edd Leach


Leach Camper Sales

Gary Matters

President / CEO

Frontier Savings Bank

Pete Petersen


Real Property Management