The 712 Initiative was formed by the merging of Bluffs Downtown, Pottawattamie County Development Corporation and Live Well Council Bluffs in January 2016.

The 712 Initiative is able to build off the 20-year history of its parent organizations as an Iowa West Foundation Initiative, while filling the need for an organization that can identify and leverage opportunities around development and quality of life in Council Bluffs.

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See our Strategic Plan

View The 712 Initiative’s 2018 Report