The Row on First – A New Chapter in Council Bluffs’ Community Development
The 712 Initiative and the Council Bluffs Area Chamber of Commerce are excited to announce the completion of The Row on First—three new townhomes at 99, 101, and 103 S. 24th Street. These modern and eco-friendly homes mark an important milestone in transforming the West Broadway corridor.
The Row on First is the first housing project along the renewed FIRST AVE corridor. This project paves the way for sustainable growth and highlights Council Bluffs’ potential for positive change.
The Vision Behind the Transformation
Over 20 years ago, The 712 Initiative, then PCDC, acquired the Omaha Standard property on West Broadway. This vision expanded to include more properties with strong support from the City of Council Bluffs. Now, these two city blocks, covering 7.2 acres, have become a vibrant community hub.
A New Living Option Along FIRST AVE
The Row on First offers different layouts to suit various lifestyles. Two end units each have four bedrooms, two and a half baths, and a one-car garage, totaling 1,723 square feet. The middle unit has three bedrooms and two and a half baths, covering 1,732 square feet, and includes solar panels from a Google grant to help reduce energy costs.
Located along the multi-modal FIRST AVE corridor, these townhomes are close to shops, restaurants, schools, parks, and the FIRST AVE trail, which leads to Downtown Omaha and the Missouri River. FIRST AVE itself has transformed from a rail corridor to a lively, multi-use space ideal for walking, biking, and micro-mobility, with added lighting, landscaping, public art, and plazas.
A Site With Deep Community Roots
The Row on First site holds historical significance in Council Bluffs. Previously, it played a role in the “rails-to-trails” transformation. It was also once home to a community garden where Children’s Square students learned about healthy eating and gardening from Hy-Vee dietitians. Now, the repurposed site continues to serve the community by welcoming new families and enhancing local housing diversity.
